New prop cards and developing our identity

It's been a little while since we last posted a blog entry…ok, it's been too long, but in our defence we've been busy. Anyway, as well as buying a new galley press, we've been hard at work refining and developing our identity and printing some bits and pieces for ourselves.

First up was some new and improved prop cards. We were really pleased with the design of the previous cards (see the post below), but we knew that the print could be improved. So ever the perfectionists we reset the job from scratch and set to work on version two.

Better inking of the opaque white improved the subtlety of the background, leaving the text to really stand out. We then refined the typographic rules to create more of a visual hierarchy, tweaked the copy and finally added our monogram to finish it off.

We've also designed our stationery suite, business cards to come soon. But for now a little preview of the address labels.

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